EXPLORE, ENGAGE, AND ACTIVATE

Over a century of combined insights and innovations experience

01.
Initiate Partnership

Collaboratively assess business information needs and goals.

Define and communicate the vision and success milestones.

02.
Perform SWOT

Assess current and future market and data state.

Identify knowledge gaps and align the project plan.

03.
Launch & Iterate

Deploy, monitor, and manage

project execution.

Rapidly iterate towards desired outcomes.

04.
Analyze Results

Examine outcomes and fill in business knowledge gaps.

Assess resources, create and align activation plan.

05.
Activate Insights

Consult stakeholders on in-market deployment.

Monitor performance against success milestones.

AGILE DELIVERABLES

SURVEY PROGRAMMING

Each survey up to 15 minutes to complete online

Includes design and development consultation
Optimized for each device (PC, tablet, phone, etc.)
Standard questions, any logic complexity
Interactive/gaming questions for engagement
Extensive testing and survey quality assurance

Program: Forsta Decipher, Confirmit

Delivery: 3 - 4 days

DATA PROCESSING

One "banner" tabs per study w/up to 21 banner points

Includes banner and tab plan design and creation
Statistical significance testing for difference analysis
Raw data in various formats (SPSS, Excel, etc.)
Real-time reporting access on the Decipher platform
Flexible and easy to understand outputs

Programs: Quantum, WinCross, SPSS

Delivery: 2 - 3 days

ANALYSIS & REPORTING

One report per study

Includes design and development consultation
Full report w/abridged versions for C-level audience
Appealing story-telling visualizations
Quality assurance; proofed by professional editor
Flexibility in delivery format

Programs: Office 365, Google Apps, Displayr, Tableau

Delivery: 5 - 7 days

ANALYSIS & REPORTING

One report per study

Includes design and development consultation
Full report w/abridged versions for C-level audience
Appealing story-telling visualizations
Quality assurance; proofed by professional editor
Flexibility in delivery format

Program: Office 365, Google Apps, Displayr, Tableau

Delivery: 5 - 7 days, depending on complexity

SAMPLE QUALITY

PANELYTICS, our sampling system, leverages 30+ years of online data collection expertise and takes a three-pronged approach to ensure the highest quality data.

PANEL BLENDING

As appropriate, we blend respondents from multiple online consumer panels to enhance representation by eliminating or minimizing sample skewness and bias resulting from membership recruitment methods.

Sample is sourced only from double-opted panels—actively managed communities with engaged members. NO PROGRAMMATIC SAMPLE.

SAMPLE STRATIFICATION

We stratify the sample before sending invitations to our survey. Doing so improves representativeness as certain groups in the population respond more quickly to surveys, which leads to overrepresentation.

Stratifying or click balancing to Census informs any weighting necessary and reduces the need for applying large weights to the data.

QUALITY ASSURANCE

Surveys are designed and rigorously tested on PCs and mobile devices to ensure they are consistent, user-friendly, and engaging, thus eliminating response bias due to the form factor.

Data are "cleaned" using fraud detection, proprietary algorithms, and judgment, i.e., removing duplicates, bots, and fraudulent or inattentive respondents.