EXPLORE, ENGAGE, AND ACTIVATE
Over a century of combined insights and innovations experience
5-STAGE CONSULTING ROADMAP
01. Initiate Partnership
Collaboratively assess business information needs and goals.
Define and communicate the vision and success milestones.
02. Perform
SWOT
Assess current and future markets and data states. Define the vision.
Identify knowledge gaps and align the project plan with the strategy.
03. Launch
& Iterate
Deploy, monitor, iterate, and manage execution vs. plan.
Rapidly test, learn, and iterate toward desired outcomes.
04. Analyze
Results
Examine outcomes and fill in business knowledge gaps.
Assess resources and create and align the activation plan.
05. Activate
Insights
Consult stakeholders and the implementation team on in-market deployment.
Monitor performance against success milestones. Inform subsequent deployments.
AGILE DELIVERABLES
SURVEY PROGRAMMING
Each survey up to 15 minutes to complete online
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Includes design and development consultation
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Optimized for each device (PC, tablet, phone, etc.)
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Standard questions, any logic complexity
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Interactive/gaming questions for engagement
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Extensive testing and survey quality assurance
Program: Forsta Decipher, Confirmit
Delivery: 3 - 4 days
DATA PROCESSING
One "banner" tabs per study w/up to 21 banner points
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Includes banner and tab plan design and creation
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Statistical significance testing for difference analysis
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Raw data in various formats (SPSS, Excel, etc.)
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Real-time reporting access on the Decipher platform
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Flexible and easy to understand outputs
Programs: Quantum, WinCross, SPSS
Delivery: 2 - 3 days
ANALYSIS & REPORTING
One report per study
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Includes design and development consultation
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Full report w/abridged versions for C-level audience
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Appealing story-telling visualizations
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Quality assurance; proofed by professional editor
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Flexibility in delivery format
Programs: Office 365, Google Apps, Displayr, Tableau
Delivery: 5 - 7 days
SAMPLE QUALITY
PANELYTICS, our sampling system, leverages 30+ years of online data collection expertise and takes a three-pronged approach to ensure the highest quality data.
SAMPLE BLENDING
We blend respondents from multiple panels and sources to enhance representation by eliminating or minimizing sample skewness and bias from membership recruitment methods.
Our sample comes from thoroughly vetted, profiled community assets that utilize transparent member recruitment and management practices.
RESPONSE STRATIFICATION
We stratify the sample before sending invitations to our survey. Doing so improves representativeness as certain groups in the population respond more quickly to surveys, which leads to overrepresentation.
Stratifying or click balancing to Census informs any necessary balancing and reduces the need to apply large weights to the data.
CONTINUOUS IMPROVEMENT
Following data collection, critical quality insights feed into our continuous learning loop, incorporating ongoing RoR best practices and insights from our AI/machine learning QC models.
This test-learn-iterate system informs future sample blending and stratification, ensuring continuous improvement and enhanced data quality.
SAMPLE QUALITY TOOLS
