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ARTIFICIAL INTELLIGENCE

Not all AI or data are equal. Whether Machine Learning, Neural Networks, Natural Language Processing (NLP), or Computer vision, you want the right, actionable insights for your business.

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OUR AI-POWERED SOLUTIONS

PRODUCT DEVELOPMENT

Apply our 360 view, which models structured and unstructured data—thus enabling you to see existing and whitespace opportunities relative to competitors.

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Using Bayesian Networks, Machine Learning, NLP, and other techniques, we integrate rational, emotional, and different personal dimensions that determine choice.​​​​

BRAND HEALTH TRACKING

Increase its effectiveness and relevance by applying a proprietary NLP Machine Learning model to understand relationships and sentiment drivers of your brand KPIs.

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To identify more holistic, generalizable themes, we analyze survey open-ends with other data, i.e., reviews, social media, chatbot, or call center transcriptions.

MARKET SEGMENTATION

Optimize your targeting strategy with our proprietary Machine Learning classification technique, which builds on a multi-domain approach to segmenting your marketplace.

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We use Bayesian Machine Learning to reveal intrinsic linkages among variables for deeper meaning in the data. This robust approach looks at linear and non-linear relationships.

NOVEL
AI

Increase NLP and Machine Learning fraud detection will enhance our online sampling method, resulting in a "ROC" meter for choosing your sample quality threshold. 

 

Custom Generative AI: Share your sales & marketing data, and we'll explore them in developing an predictive model that includes encompasses sales, media, brand perceptions, and KPIs.

Customer feedback sources for text, sentiment, and topic analysis: surveys, reviews, chat, audio, video, and more.

Are you in the dark about what consumers are saying and mean?

TEXT SCIENCE
COMPREHENSIVE DATA EXTRACTION & TRANSFORMATION

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Customer feedback sources for text, sentiment, and topic analysis: surveys, reviews, chat, audio, video, and more.

Are you in the dark about what customers are saying?

OBTAIN A 360 VIEW

We merge the deep insights of qualitative inquiry with the rigorous analysis and generalizability of quantitative methods, all while achieving a comprehensive understanding of the complete story and its significance..

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Unstructured data from various touchpoints are captured, modeled, and visualized in easily comprehensible outputs. The analysis reveals the underlying sentiments, saliency of topics, and interrelationships.

Customer feedback sources for text, sentiment, and topic analysis: surveys, reviews, chat, audio, video, and more.

Are you in the dark about what consumers are saying and mean?

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DRIVER PATHWAYS NETWORK
IDENTIFYING THE SIGNAL FROM THE NOISE

CUSTOM APPROACH

Explanatory: combine unstructured and structured data and apply Bayesian Machine Learning to determine what drives the critical metric. Insights are used to develop or refine offerings and messaging.

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Exploratory: A consultative, iterative approach to explore key themes and align with your interests—ideal for early ideation and needs assessment.

Text and sentiment analysis from surveys, existing, and web data to uncover drivers like purchase intent and product value.

MEET MAI-A

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MAI-A is STRATEGENCE’s proprietary agentic workstream, built on a suite of expert agents across key domains of market research, insights, and innovation. Trained on 30+ years of proprietary frameworks and best practices, it fuses institutional knowledge with advanced AI agency to accelerate insights and streamline execution.
 

MAI-A operates in a closed, secure system built on STRATEGENCE’s proprietary insights + innovations platform, enhancing collaboration and decision-making at scale.

Foundational
Research Agents

STRATEGENCE Proprietary Insights + Innovation Agents

MAIA AI assistant connects foundational research to brand strategy, innovation, forecasting, and customer insights.

Strategic Problem Framing & Goals Alignment

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Category Landscape & Emerging Trends

Audience & Persona Exploration

Competitive Brands Assessment

Industry & Structural Market Analysis

Brand Strategy Development

Innovation & Concept Testing

Communications Optimization

Customer Journey Mapping

Opportunity Sizing & Market Forecasting

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