ARTIFICIAL INTELLIGENCE
Not all AI or data are equal. Whether Machine Learning, Neural Networks, Natural Language Processing (NLP), or Computer vision, you want the right, actionable insights for your business.
​
OUR AI-POWERED SOLUTIONS
PRODUCT DEVELOPMENT
Apply our 360 view, which models structured and unstructured data—thus enabling you to see existing and whitespace opportunities relative to competitors.
​
Using Bayesian Networks, Machine Learning, NLP, and other techniques, we integrate rational, emotional, and different personal dimensions that determine choice.
​
​
​​
BRAND HEALTH TRACKING
Increase its effectiveness and relevance by applying a proprietary NLP Machine Learning model to understand relationships and sentiment drivers of your brand KPIs.
​
To identify more holistic, generalizable themes, we analyze survey open-ends with other data, i.e., reviews, social media, chatbot, or call center transcriptions.
MARKET SEGMENTATION
Optimize your targeting strategy with our proprietary Machine Learning classification technique, which builds on a multi-domain approach to segmenting your marketplace.
​
We use Bayesian Machine Learning to reveal intrinsic linkages among variables for deeper meaning in the data. This robust approach looks at linear and non-linear relationships.
AI "SANDBOX"
(UPCOMING OFFERINGS)
Increase NLP and Machine Learning fraud detection will enhance our online sampling method, resulting in a "ROC" meter for choosing your sample quality threshold.
Custom Gen-AI: Share your sales & marketing data, and we'll explore them in developing an AI predictive model that encompasses sales, media, brand perceptions, and KPIs.
Are you in the dark about what consumers are saying and mean?
TEXT SCIENCE
COMPREHENSIVE DATA EXTRACTION & TRANSFORMATION
®
Are you in the dark about what customers are saying?
OBTAIN A 360 VIEW
We merge the deep insights of qualitative inquiry with the rigorous analysis and generalizability of quantitative methods, all while achieving a comprehensive understanding of the complete story and its significance..
​
Unstructured data from various touchpoints are captured, modeled, and visualized in easily comprehensible outputs. The analysis reveals the underlying sentiments, saliency of topics, and interrelationships.
Are you in the dark about what consumers are saying and mean?
®
DRIVER PATHWAYS NETWORK
IDENTIFYING THE SIGNAL FROM THE NOISE
APPROACH BASED ON DECISION NEED
Explanatory: combine unstructured and structured data and apply Bayesian Machine Learning to determine what drives the critical metric. Insights are used to develop or refine offerings and messaging.
​
Exploratory: adopt a consultative approach for comprehending a body of text, employing an iterative process to thoroughly delve into the paths that matter most to you and align with the topics of interest. Optimized for early ideation and needs assessment.
Note: Text Science and Driver Pathways Network are registered trademarks of Pathfinder Analytics.
