OUR SMARTs
We take a rigorous, client-centric approach fused with common sense and judgment to design market experiments based on your specific needs. Where appropriate, we'll enhance proven methods with emerging technologies to illuminate learning.
We invest extensively in front-end collaboration and pathfinding to ensure that back-end results are relevant and actionable. After each engagement, we provide detailed findings, market implications, and recommended next steps for your business.
SCIENTIFIC
METHOD
It starts with reviewing the existing knowledge base. This includes early ideation and explorations that leads to a business hypothesis.
From there, we formulate the right questions and conduct research experiments that put you on the path to getting them answered.
ADVANCED
Then we identify the critical path and apply both agile and waterfall management techniques to create process innovations.
And with a team of data innovators, explorers, translators, and visualizers with over a century of collective advanced analytics experience...
RESEARCH
We use common sense and judgment—not a "black box"—to design an approach based on your specific needs, offerings and industry.
We don't look at your research problem in isolation—viewing them instead in the context of the competitive market relative to your business.
TECHNOLOGIES
We test, learn and innovate, optimizing proven data exploration and analytics with leading-edge tools to provide business-driven insights.
Markets, customers, and technologies change. Without a proven innovations partner and sound market intelligence...
you're guessing.
MEET MAI-A
®
MAI-A is STRATEGENCE’s proprietary agentic workstream, built on a suite of expert agents across key domains of market research, insights, and innovation. Trained on 30+ years of proprietary frameworks and SOPs, it fuses institutional knowledge with advanced AI to accelerate insights and streamline execution.
MAI-A operates in a closed, secure system built on STRATEGENCE’s proprietary insights + innovations assets—enhancing decisions by automating complexity and accelerating insight.
Foundational
Research Agents
STRATEGENCE Proprietary Insights + Innovation Agents
Strategic Problem Framing & Goals Alignment
®
Category Landscape & Emerging Trends
Audience & Persona Exploration
Competitive Brands Assessment
Industry & Structural Market Analysis
Brand Strategy Development
Innovation & Concept Testing
Communications Optimization
Customer Journey Mapping
Opportunity Sizing & Market Forecasting
MAI-A : 80/20 EXECUTION IN ACTION
®
MAI-A was born from a cycle of continuous improvement, grounded in Pareto’s Principle and guided by the logic of Occam’s Razor—the simplest effective solution is often the best.
By focusing 80% of effort on proven, high-impact insights practices and reserving 20% for agile experimentation, MAI-A minimizes complexity while maximizing clarity, speed, and precision.
This balance keeps research efficient, adaptive, and insight driven.
OUR TOOLS
