Futureproof your brand tracking: from SEO rankings to AIO (AI Optimization) brand visibility The New Game: Treating AI as Another Audience For years, brand tracking has focused on search visibility, measuring how well a brand ranks in Google Search or performs in SEO. But that’s changing fast. As large language models (LLMs) like ChatGPT, Claude, Gemini, and many others become the go-to places for information, the question for brands isn’t just “Are we ranking?” anymore... it

When OpenAI launched ChatGPT, it didn’t use complex algorithms to set its price. Instead, it relied on a simple Google Form survey using the Van Westendorp Price Sensitivity Meter. That agile approach led to the $20/month Plus plan, now a SaaS benchmark. At STRATEGENCE, we enhance this method with smarter question flow and intent measures, helping companies turn customer perceptions into pricing strategies that drive adoption, revenue, and long-term success.

What can Batman teach us about market research innovation? Quite a lot. From fighting villains of bad data to saving time and cost with AI-powered tools, discover how STRATEGENCE turns insights into superpowers and why Stratman always answers the call when businesses send up the STRAT Signal.

At STRATEGENCE, we examined 30+ frontier generative AI models and found that even the most advanced "genius agents" need structure. By treating them like curious 5th graders, we use our ART (Alignment, Relevance, Triangulation) + RAG approach to guide, prompt, and enrich their outputs, turning fragmented data into reliable insights and real market advantage.

Synthetic data may offer speed and cost savings, but a first principles view reveals its limitations in market research. Real insights come from nuance, contradiction, and lived human experience, things models can't fully replicate. When businesses rely on research to guide million-dollar decisions, can they afford to base them on data that's simulated, smoothed, or disconnected from genuine consumer sentiment?

Reconnecting with a former colleague turned client at a youth soccer tournament reminded me why STRATEGENCE exists. This blog explores how customer lifetime value (CLV) goes beyond metrics and thrives on genuine relationships. Learn why satisfied clients return, refer others, and become long-term partners—proving that real growth comes from trust, not just transactions.

Struggling with ineffective customer segmentation? In this blog post, Renato Silvestre introduces Smart Bayes, a Bayesian Network-based segmentation approach that models real-world complexity, uncovers behavioral drivers, and boosts activation. Unlike traditional clustering, it delivers actionable, multi-domain insights for industries like CPG and PropTech. Discover how probabilistic models can transform your segmentation strategy.

Magnifying glass highlighting the phrase 'Brand Tracking & Text Science' over a background of marketing and innovation-related keywords.

Headline in a newspaper-style layout reads: “44% of market research buyers question the quality of their data. Are you one of them?” The design emphasizes concerns about data quality in the market research industry.