Retrieval-Augmented Generation is reshaping how market research teams use AI, but not all RAG architectures are created equal. This article explains the differences between Vector RAG, Graph RAG, and Hybrid RAG, why Evals are essential for reducing hallucinations, and how STRATEGENCE’s RAGE approach turns AI into a decision guidance system grounded in market research rigor.

This holiday season, we’re honoring the people who move research and innovation forward. From early AI adopters to modern analytics experts, our team sees the future before it has a name. Here’s our tribute to the forward thinkers who turn insight into real direction.

Most concept testing stops at reporting scores. This article shows how organizations can transform years of research into a Predictive Decision Guidance System using advanced analytics, AI, benchmarks, and KPI levers to drive smarter, more confident innovation decisions.

Black Friday just got smarter: save big on STRATEGENCE market research subscriptions while gaining powerful, data-quality–driven, AI-powered insights for 2026.

Futureproof your brand tracking: from SEO rankings to AIO (AI Optimization) brand visibility The New Game: Treating AI as Another Audience For years, brand tracking has focused on search visibility, measuring how well a brand ranks in Google Search or performs in SEO. But that’s changing fast. As large language models (LLMs) like ChatGPT, Claude, Gemini, and many others become the go-to places for information, the question for brands isn’t just “Are we ranking?” anymore... it

When OpenAI launched ChatGPT, it didn’t use complex algorithms to set its price. Instead, it relied on a simple Google Form survey using the Van Westendorp Price Sensitivity Meter. That agile approach led to the $20/month Plus plan, now a SaaS benchmark. At STRATEGENCE, we enhance this method with smarter question flow and intent measures, helping companies turn customer perceptions into pricing strategies that drive adoption, revenue, and long-term success.

What can Batman teach us about market research innovation? Quite a lot. From fighting villains of bad data to saving time and cost with AI-powered tools, discover how STRATEGENCE turns insights into superpowers and why Stratman always answers the call when businesses send up the STRAT Signal.

At STRATEGENCE, we examined 30+ frontier generative AI models and found that even the most advanced "genius agents" need structure. By treating them like curious 5th graders, we use our ART (Alignment, Relevance, Triangulation) + RAG approach to guide, prompt, and enrich their outputs, turning fragmented data into reliable insights and real market advantage.

Synthetic data may offer speed and cost savings, but a first principles view reveals its limitations in market research. Real insights come from nuance, contradiction, and lived human experience, things models can't fully replicate. When businesses rely on research to guide million-dollar decisions, can they afford to base them on data that's simulated, smoothed, or disconnected from genuine consumer sentiment?

Reconnecting with a former colleague turned client at a youth soccer tournament reminded me why STRATEGENCE exists. This blog explores how customer lifetime value (CLV) goes beyond metrics and thrives on genuine relationships. Learn why satisfied clients return, refer others, and become long-term partners—proving that real growth comes from trust, not just transactions.

Struggling with ineffective customer segmentation? In this blog post, Renato Silvestre introduces Smart Bayes, a Bayesian Network-based segmentation approach that models real-world complexity, uncovers behavioral drivers, and boosts activation. Unlike traditional clustering, it delivers actionable, multi-domain insights for industries like CPG and PropTech. Discover how probabilistic models can transform your segmentation strategy.

Magnifying glass highlighting the phrase 'Brand Tracking & Text Science' over a background of marketing and innovation-related keywords.

Headline in a newspaper-style layout reads: “44% of market research buyers question the quality of their data. Are you one of them?” The design emphasizes concerns about data quality in the market research industry.

In Confessions of a Serial Insights Killer, a rogue survey respondent reveals how fraudulent data infiltrates online research at scale. From fake profiles to AI-driven deception, this satirical blog exposes the dark side of panel sampling. Discover how STRATEGENCE's PANELYTICS fights back with advanced fraud detection, digital fingerprinting, and AI-powered data validation to protect research integrity.

Attended the Microsoft AI Tour in New York 2025 and explored the latest in generative AI, fine-tuning, and real-time analytics with Azure. From hands-on demos to expert-led sessions, the event delivered powerful insights for applying AI in market research and business innovation. Discover how STRATEGENCE is leveraging these breakthroughs to fine-tune MAI-A, our proprietary AI model, and future-proof insights programs.

"Dear Younger Me" – A Reflection on Panel Management, Sampling Strategies, and Data Quality Challenges in Market Research As I boarded...

In Signal from Noise, Renato Silvestre explores how AI in marketing research delivers real value when guided by the ETL framework: Extract, Transform, Load. He highlights the importance of high-quality data, encoding categorical variables, and addressing missing values. Key AI applications include NLP, predictive modeling, and generative AI, all aimed at improving research accuracy and efficiency.

In Insights that Impact: A Vision for Change, STRATEGENCE reflects on Maui’s past beauty and the devastation from recent wildfires. Inspired by personal memories and a desire to give back, the blog introduces a campaign to donate $1 per completed survey to Maui’s rebuilding efforts. Market research becomes a force for good, turning insights into impact.

Discover the “RiiSE” framework for building an agile, hybrid insights program that blends traditional and modern research methods. This stepwise approach uses Parallel Pathing, Bootstrapping, Proximity, and Critical Path strategies to drive continuous learning, faster decision-making, and scalable insights. Ideal for organizations seeking to innovate their market research process.

Brand trackers can lose value without active management. This article outlines three key ways to keep them effective: (1) ensure sample representativeness by aligning with trusted benchmarks, (2) review your brand funnel metrics regularly to keep pace with shifting consumer behavior, and (3) evolve your brand equity model to reflect what matters most today. Get the most from your tracking investment with smarter design and oversight.