Headline in a newspaper-style layout reads: “44% of market research buyers question the quality of their data. Are you one of them?” The design emphasizes concerns about data quality in the market research industry.

New Year: A Moment of Reflection, a market researcher shares a personal journey from a hopeful grad in Japan’s business culture to a seasoned strategist helping brands grow through insights and innovation. This candid story highlights the importance of reinvention, purpose, and tracking your brand before time tracks you.