Retrieval-Augmented Generation is reshaping how market research teams use AI, but not all RAG architectures are created equal. This article explains the differences between Vector RAG, Graph RAG, and Hybrid RAG, why Evals are essential for reducing hallucinations, and how STRATEGENCE’s RAGE approach turns AI into a decision guidance system grounded in market research rigor.

Most concept testing stops at reporting scores. This article shows how organizations can transform years of research into a Predictive Decision Guidance System using advanced analytics, AI, benchmarks, and KPI levers to drive smarter, more confident innovation decisions.