This Thanksgiving, we’re honoring the people who move research and innovation forward. From early AI adopters to modern analytics experts, our team sees the future before it has a name. Here’s our tribute to the forward thinkers who turn insight into real direction.

Futureproof your brand tracking: from SEO rankings to AIO (AI Optimization) brand visibility The New Game: Treating AI as Another Audience For years, brand tracking has focused on search visibility, measuring how well a brand ranks in Google Search or performs in SEO. But that’s changing fast. As large language models (LLMs) like ChatGPT, Claude, Gemini, and many others become the go-to places for information, the question for brands isn’t just “Are we ranking?” anymore... it

Magnifying glass highlighting the phrase 'Brand Tracking & Text Science' over a background of marketing and innovation-related keywords.

Brand trackers can lose value without active management. This article outlines three key ways to keep them effective: (1) ensure sample representativeness by aligning with trusted benchmarks, (2) review your brand funnel metrics regularly to keep pace with shifting consumer behavior, and (3) evolve your brand equity model to reflect what matters most today. Get the most from your tracking investment with smarter design and oversight.