This holiday season, we’re honoring the people who move research and innovation forward. From early AI adopters to modern analytics experts, our team sees the future before it has a name. Here’s our tribute to the forward thinkers who turn insight into real direction.

What can Batman teach us about market research innovation? Quite a lot. From fighting villains of bad data to saving time and cost with AI-powered tools, discover how STRATEGENCE turns insights into superpowers and why Stratman always answers the call when businesses send up the STRAT Signal.

At STRATEGENCE, we examined 30+ frontier generative AI models and found that even the most advanced "genius agents" need structure. By treating them like curious 5th graders, we use our ART (Alignment, Relevance, Triangulation) + RAG approach to guide, prompt, and enrich their outputs, turning fragmented data into reliable insights and real market advantage.

Synthetic data may offer speed and cost savings, but a first principles view reveals its limitations in market research. Real insights come from nuance, contradiction, and lived human experience, things models can't fully replicate. When businesses rely on research to guide million-dollar decisions, can they afford to base them on data that's simulated, smoothed, or disconnected from genuine consumer sentiment?

Headline in a newspaper-style layout reads: “44% of market research buyers question the quality of their data. Are you one of them?” The design emphasizes concerns about data quality in the market research industry.

In Confessions of a Serial Insights Killer, a rogue survey respondent reveals how fraudulent data infiltrates online research at scale. From fake profiles to AI-driven deception, this satirical blog exposes the dark side of panel sampling. Discover how STRATEGENCE's PANELYTICS fights back with advanced fraud detection, digital fingerprinting, and AI-powered data validation to protect research integrity.