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The Great Visibility Shift: How AI Optimization Is Changing Brand Tracking
Futureproof your brand tracking: from SEO rankings to AIO (AI Optimization) brand visibility The New Game: Treating AI as Another Audience For years, brand tracking has focused on search visibility, measuring how well a brand ranks in Google Search or performs in SEO. But that’s changing fast. As large language models (LLMs) like ChatGPT, Claude, Gemini, and many others become the go-to places for information, the question for brands isn’t just “Are we ranking?” anymore... it
Renato Silvestre
Oct 64 min read


How ChatGPT Used Van Westendorp Pricing to Set Its $20 Subscription Plan
When OpenAI launched ChatGPT, it didn’t use complex algorithms to set its price. Instead, it relied on a simple Google Form survey using the Van Westendorp Price Sensitivity Meter. That agile approach led to the $20/month Plus plan, now a SaaS benchmark. At STRATEGENCE, we enhance this method with smarter question flow and intent measures, helping companies turn customer perceptions into pricing strategies that drive adoption, revenue, and long-term success.
Renato Silvestre
Sep 205 min read


What Batman Taught Me About Market Research Innovation
What can Batman teach us about market research innovation? Quite a lot. From fighting villains of bad data to saving time and cost with AI-powered tools, discover how STRATEGENCE turns insights into superpowers and why Stratman always answers the call when businesses send up the STRAT Signal.
Renato Silvestre
Sep 44 min read


Optimizing Our AI Agents for Market Research: Treat Them Like 5th Graders
At STRATEGENCE, we examined 30+ frontier generative AI models and found that even the most advanced "genius agents" need structure. By treating them like curious 5th graders, we use our ART (Alignment, Relevance, Triangulation) + RAG approach to guide, prompt, and enrich their outputs, turning fragmented data into reliable insights and real market advantage.
Renato Silvestre
Aug 176 min read
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