STAGE GATE MARKET RESEARCH
Our analysts conduct research at every stage of the product life cycle, from exploratory ideation to in-market performance.
We look at your business and insights needs as an integrated, cohesive whole. Then we take a practical, effective approach to solving them—identifying specific actions you can take to understand, acquire, and retain your customers.
We invest extensively in front-end collaboration, pathfinding, and design to ensure that back-end results are actionable.
At the conclusion of each engagement, we provide detailed findings and their market implications, as well as recommended next steps for your business.
​
Stage 0: Explore Issues, Opportunities
Stage 1: Investigate, Idea Selection
Stage 2: Develop &
Validate
Stage 3: In-Market Performance
Exploratory Ideation
Qualitative Research
Social Listening
Desk Research
Concept Evaluation
Features & Benefits
Attributes Testing
Messaging Impact
Trade-off Analysis
Usage & Behaviors
Pricing Strategy
Alternatives Testing
Brand Tracking
Attitudes & Usage
Ad Effectiveness
Audience Segmentation
PROJECT MANAGEMENT
At STRATEGENCE, there are no awkward hand-offs among personnel. You work with the same project team from start to finish. Our team, comprised of senior-level management with 30+ years of experience, can be reached anytime and at every project stage.
​
We guarantee it!
PLANNING
We start by reviewing the existing knowledge base, e.g., examining previous studies, performing secondary research, and conducting stakeholder interviews.
Key outputs and outcomes include:
-
Summary project plan
-
Buy-in from stakeholders
-
Direction for questionnaire input, analytical design and deliverables
​
DATA COLLECTION
Then we eliminate surprises by implementing process innovations that ensure sample and data consistency, field management controls, and an extensive communications plan.
Key outputs and outcomes include:
-
Sample stratification and balancing
-
Data quality checks throughout
-
Ongoing monitoring, updates, and recommendations
ANALYSIS & REPORTING
Our team of data innovators, explorers, translators, and visualizers rigorously analyzes and reports the results in an easily consumable story-telling format..
​
Key outputs and outcomes include:
-
Executive-oriented actionable reports
-
Appealing visualizations, dashboards
-
Presentation of easy-to-understand analytical models or frameworks applied
SAMPLING & DATA QUALITY
Ever wonder if you've missed something? We do… all that time. That's why we've assembled a team of inquisitive and discerning minds. Not only do we want to understand your questions, but we also want to provide answers you can use.
​
​And to do that, we ensure reliable, accurate inputs to discern the market signals from the noise. It's the reason we examine and remedy the factors leading to "bad" data.
FACTORS AFFECTING DATA QUALITY*
ENSURING DATA QUALITY
As appropriate, we blend respondents from multiple online consumer panels to enhance representation by eliminating or minimizing sample skewness and bias.
​
We only source from double-opted panels, i.e., actively managed communities with engaged members.
NO PROGRAMMATIC SAMPLE.
​
Surveys are designed and rigorously tested on PCs and mobile devices to ensure they are consistent, user-friendly, and engaging, thus eliminating response bias due to the form factor.
Data are checked, "cleaned," and replaced using leading-edge tools, automation, and judgment—removing duplicates, bots, and fraudulent or inattentive respondents.
