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The Future of Market Research is NOW.

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Modern Market Research for Insights and Innovation Teams

Powered by STRATEGENCE: actionable analytics, fraud-resistant, high-quality data, and proprietary AI

FULL-SERVICE
MARKET RESEARCH

Our experts conduct research at every stage of the brand or product life cycle, from exploratory ideation to in-market performance.

 

We use common sense and judgment—not a "black box"—to design an approach based on your specific needs relative to your competitive environment.

AI-DRIVEN
ANALYSIS & INSIGHTS 

Markets don't stand still: customers change... competitors change... data and their analyses change. Is your market research evolving?

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With more than a century of combined domain experience, consider us the hub for all your AI and Machine Learning data integration, visualization, and analyses.

ON-DEMAND
RESEARCH & CONSULTING

We've built our business one client at a time, one project at a time. Our agile team knows that each one is different, requiring varying levels of support.

 

Regardless of the project scope, one thing stays the same—the level of commitment to help you succeed!

Clients

BRANDS + INDUSTRIES + AFFILIATIONS

ESOMAR logo – STRATEGENCE member of ESOMAR, the global governing body for market research
Insights Association logo – STRATEGENCE member of the leading U.S. association for marketing research and analytics professionals
QRCA logo – STRATEGENCE member of the Qualitative Research Consultants Association, supporting excellence in qualitative insights
Global Data Quality Initiative logo – STRATEGENCE member of the Insights Association’s Global Data Quality Initiative, dedicated to promoting integrity and accuracy in market research
Partnership on AI logo – STRATEGENCE partner in promoting responsible and ethical use of artificial intelligence

TESTIMONIALS + PROVEN IMPACT

“We approached STRATEGENCE about a challenging business problem. It was definitely the right decision! The team took the time to understand our objectives, identifying the key success factors, and then delivered exactly what we needed. Not only was the solution a creative one, but it was also rigorous and scalable—all very important criteria given the nature and scope of what we wanted to accomplish.”

Program Manager

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ABOUT US

STRATEGENCE is a global research and asymmetric market intelligence consultancy.

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Our mission is to help you understand the attitudes and behavior in the markets in which you do business. To achieve this goal, we’ll provide high-quality research, data analyses, and consultation at a fair price.

 

We’ll continue to add value to your business by expanding our knowledge, investing in the finest talent, and exploring innovative ideas that impact your bottom line.

SOLUTIONS

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MARKET RESEARCH

Our experts conduct research at every stage of the brand and product life cycle, from exploratory ideation to in-market performance.

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We look at your business and research questions as an integrated, cohesive whole. Then we design an effective approach that answers them.

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ARTIFICIAL INTELLIGENCE

AI capabilities vary. Whether it's Machine Learning, Neural Networks, Natural Language Processing (NLP), or Computer Vision, your business deserves precise, actionable insights.

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Our team of data scientists, modelers, market researchers, and technologists will collaborate with you to identify meaningful "AI" signals from the noise.

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SUBSCRIPTION

Are you looking for a cost-effective and scalable research program to support your business? Are you looking for a trusted research partner that will evolve with your needs?

 

You've clicked on the right place. We offer high-quality research services at affordable subscription pricing that can evolve with your needs over time.

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SERVICE BUREAU

You may want all the pieces of a research study or just some of them. Regardless of the project scope, one thing stays the same—our level of commitment to help you succeed!

 

Anywhere. Anytime. Anyhow. . .

Research on demand.

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EXPERT AS A SERVICE (EaaS)

Engage with our on-demand experts anytime; whether shorter or longer-term, they will free you up for other critical activities—like making things happen!

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​Our super team of data innovators, explorers, translators, and visualizers with over a century of collective insights and analytics experience is ready whenever you are.

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CONSULTING

We are data innovators, explorers, translators, and visualizers with over a century of collective market insights and analytics experience.

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Consider us a central hub, the navigation center you can turn to for flexible support.

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PANELYTICS

®

 The Science of Superior Sample: We achieve accurate results by strategically blending sample sources to ensure engaged and representative respondents. 

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The we apply the most advanced data quality assurance techniques, including the latest innovations in digital monitoring, AI/machine learning, and domain heuristics.

MAIRA logo – STRATEGENCE’s AI-powered research assistant

AI-ENABLED QUALITATIVE

 MAIRA by STRATEGENCE is an AI research assistant that blends synthetic personas and human intelligence to deliver fast, validated qualitative insights.

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Its accuracy comes from combining advanced AI modeling with human validation to ensure every insight reflects real consumer behavior.​

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