Retrieval-Augmented Generation is reshaping how market research teams use AI, but not all RAG architectures are created equal. This article explains the differences between Vector RAG, Graph RAG, and Hybrid RAG, why Evals are essential for reducing hallucinations, and how STRATEGENCE’s RAGE approach turns AI into a decision guidance system grounded in market research rigor.

Attended the Microsoft AI Tour in New York 2025 and explored the latest in generative AI, fine-tuning, and real-time analytics with Azure. From hands-on demos to expert-led sessions, the event delivered powerful insights for applying AI in market research and business innovation. Discover how STRATEGENCE is leveraging these breakthroughs to fine-tune MAI-A, our proprietary AI model, and future-proof insights programs.