Futureproof your brand tracking: from SEO rankings to AIO (AI Optimization) brand visibility The New Game: Treating AI as Another Audience For years, brand tracking has focused on search visibility, measuring how well a brand ranks in Google Search or performs in SEO. But that’s changing fast. As large language models (LLMs) like ChatGPT, Claude, Gemini, and many others become the go-to places for information, the question for brands isn’t just “Are we ranking?” anymore... it

Struggling with ineffective customer segmentation? In this blog post, Renato Silvestre introduces Smart Bayes, a Bayesian Network-based segmentation approach that models real-world complexity, uncovers behavioral drivers, and boosts activation. Unlike traditional clustering, it delivers actionable, multi-domain insights for industries like CPG and PropTech. Discover how probabilistic models can transform your segmentation strategy.