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The Great Visibility Shift: How AI Optimization Is Changing Brand Tracking
Futureproof your brand tracking: from SEO rankings to AIO (AI Optimization) brand visibility The New Game: Treating AI as Another Audience For years, brand tracking has focused on search visibility, measuring how well a brand ranks in Google Search or performs in SEO. But that’s changing fast. As large language models (LLMs) like ChatGPT, Claude, Gemini, and many others become the go-to places for information, the question for brands isn’t just “Are we ranking?” anymore... it

Renato Silvestre
Oct 64 min read


Optimizing Our AI Agents for Market Research: Treat Them Like 5th Graders
At STRATEGENCE, we examined 30+ frontier generative AI models and found that even the most advanced "genius agents" need structure. By treating them like curious 5th graders, we use our ART (Alignment, Relevance, Triangulation) + RAG approach to guide, prompt, and enrich their outputs, turning fragmented data into reliable insights and real market advantage.

Renato Silvestre
Aug 176 min read


A Stepwise Approach to Building an Asymmetric Hybrid Insights Program
Discover the “RiiSE” framework for building an agile, hybrid insights program that blends traditional and modern research methods. This stepwise approach uses Parallel Pathing, Bootstrapping, Proximity, and Critical Path strategies to drive continuous learning, faster decision-making, and scalable insights. Ideal for organizations seeking to innovate their market research process.

Renato Silvestre
Aug 31, 20234 min read
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