When OpenAI launched ChatGPT, it didn’t use complex algorithms to set its price. Instead, it relied on a simple Google Form survey using the Van Westendorp Price Sensitivity Meter. That agile approach led to the $20/month Plus plan, now a SaaS benchmark. At STRATEGENCE, we enhance this method with smarter question flow and intent measures, helping companies turn customer perceptions into pricing strategies that drive adoption, revenue, and long-term success.