Strategic Growth | STRATEGENCE

A split-screen image illustrating the contrast between traditional Waterfall and Agile approaches. On the left, a linear flowchart represents the Waterfall method with steps like "Define Question," "Research," "Hypothesis," and "Test" connected sequentially. On the right, Agile is depicted with a circular loop labeled "Build," "Measure," and "Learn," surrounding a "Minimum Viable Data" icon, suggesting iteration. The image symbolizes the challenge of applying Agile methods, originally from software development, to market research.

A Stepwise Approach to Building an Asymmetric Hybrid Insights Program

Discover the “RiiSE” framework for building an agile, hybrid insights program that blends traditional and modern research methods. This stepwise approach uses Parallel Pathing, Bootstrapping, Proximity, and Critical Path strategies to drive continuous learning, faster decision-making, and scalable insights. Ideal for organizations seeking to innovate their market research process.

Renato Silvestre

Aug 31, 20234 min read

A Stepwise Approach to Building an Asymmetric Hybrid Insights Program

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